The story of the Biondis, the renowned Sicilian family of old entrepreneurial traditions, is one of “passion”. They have always used the most authentic “business” spirit in order to promote hospitality, welcome and the development of the local area, the inestimable economic, and above all, cultural resources.

The family, whose roots are firmly anchored in the hinterland of one of the most beautiful places in the world, decided in the 1990s to transform their dream into a reality which combines the “welcome philosophy” with the taste of a unique tradition.

And so the “Baia Taormina Hotel” came to be, the true boast of an ever-changing Sicily which since 1999 has finally been able to pride itself on one of the most enchanting and unforgettable settings that this land has to offer.